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Should I stage my vacant property?

4/28/2014

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When a Silver Spring, MD area home owner is preparing to list his vacant property, he sometimes wonders whether or not it should be staged. Staging has been a hot topic as of late but it may seem counter-productive at first glance.

After all, a vacant home has already been depersonalized and decluttered. There is nothing there that distracts from the product we are trying to sell.

However, it is not the goal of staging to decorate or clutter the house with stuff but to draw attention to its assets, create a warm welcoming home and to create feelings. Buyers are looking for a home, not just a house! We want them to walk into the home (better yet, drive up to it) and immediately fall in love with what they see. When buyers feel comfortable and at home, when they are wowed and love what they see, then they will be making an offer (and are less likely to low-ball it).

Staged properties also look much better in pictures. Just take a look at the above example, a townhome I listed in Clarksburg, MD. The response we received was amazing: Wow! This home is beautiful! Was this a former model home?

When we list your home for sale, your property will be marketed online through blog posts, single property websites, listings on 3rd party sites and social media. The problem is, the world wide web is a crowded marketplace, your listing will be competing with many others for attention. How can we make your home stand out? By showing it off in its best possible light, by preparing, decluttering and staging it, by making sure it is ready for buyers to fall in love! Pictures say a thousand words, wouldn't you agree?

If you are considering selling your home in Silver Spring, MD and beyond and would like to find out more about home staging, please contact me. I am an ASP® (Accredited Home Staging Professional) and can guide you through the process. I also have a network of ASPs® who can turn any vacant property into a welcoming home.

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