This is one of the frequently asked questions that come up when we discuss the listing agreement and the required Montgomery County Addendum to the listing agreement. The addendum covers multiple questions concerning online marketing, one of them is the blogging feature.
What is the blogging feature?
Blogging is the publication of *unedited content in regards to your listing. It allows your REALTOR® to market online above and beyond the Multiple Listing Service and 3rd party website syndication and publish blog posts that will hopefully pique the interest of home buyers and drive (more) traffic to your house.
*Blog posts in draft mode cannot be shared. However, I always email a link to my sellers as soon as it has been published and I appreciate all feedback.
Should I allow the blogging feature?
Marketing your Silver Spring, MD home for sale is all about exposure. The more it's 'out there', the more likely it is, it will be found. The more it will be found, the more potential buyers will want to see it and hopefully fall in love with it.
Blogging about your listing allows me to highlight different features of the house (click here for an example and here for another), the location and/or the neighborhood. I am limited to 500 characters in the listing description in the MLS but have endless opportunities to showcase your listing on my blog - in addition to listing syndication, single property websites, open houses and print advertising.
Every blog post can be liked, shared, pinned and +1ed on Google. Every like, share, pin and +1 could will reach a wider audience and potentially lead to the right buyer!
If you want your Silver Spring, MD home for sale to receive maximum (online) exposure, then I suggest you check "yes" and allow the blogging feature ... provided, of course, you have hired a REALTOR® who blogs!
Silver Spring, MD Seller FAQ: What is the blogging feature? Should I consent to it?